Challenge

The largest issue currently with Kiti Café is standing out from other competitor’s. While there are many conventions that happen throughout the year there are just as many maid cafes that are more well known to have an event at these conventions. Kiti Café needs to showcase their uniqueness with branding in hopes of attending and hosting at these conventions.

Approach

By having a unique look showcasing the café’s theme and elegance they reinforce who they are. Using specific colors and the logo itself Kiti Café presents itself as a one of a kind Japanese inspired maid café.