Challenge

Merribon’s biggest issue is standing out from competitor’s. It is know that there are a lot of chocolate brands that are successful and have been around much longer. Merribon needs to showcase it’s difference of selling chocolate from around the globe through its branding.

Approach

To solve this Merribon presents itself to be more elegant with a unique selling point and showcases that through its packaging, advertisements, and even through their logo itself mimicking the shape of a globe with the familiar drizzle on chocolate truffles.